Competing from the Periphery

How do small countries on the edge of economic regions compete effectively on the international stage? How do these countries attract investment, employ their citizens and promote the export of locally-produced goods and services in the face of competition from the economic giants on their doorstep? This book examines such questions in the light of different national experiences. It surveys traditional assumptions and current thinking in economics, management, marketing and technology. This should be of use to students and professional who wish to understand the contemporary international business area.
 
How do small countries on the edge of economic regions compete effectively on the international stage? How do these countries attract investment, employ their citizens and promote the export of locally-produced goods and services in the face of competition from the economic giants on their doorstep? This book examines such questions in the light of different national experiences. It surveys traditional assumptions and current thinking in economics, management, marketing and technology. This should be of use to students and professional who wish to understand the contemporary international business area.