Fundamentals of Selling
Customers for Life Through Service
8th Edition
Published on 1. September 2003
Book
Hardback
608 pages
978-0-07-121832-0 (ISBN)
Description
This work develops contemporary themes such as relationship selling and technology. It includes end-of-chapter case material, career profiles, summaries of major selling issues, sales application questions, and further exploring the sales world exercises.
More details
Edition
8th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 230 mm
Width: 212 mm
ISBN-13
978-0-07-121832-0 (9780071218320)
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Schweitzer Classification