
ABC's of Relationship Selling
Charles M. Futrell(Author)
McGraw Hill Higher Education (Publisher)
7th Edition
Published in March 2002
Book
Mixed media product
978-0-07-119516-4 (ISBN)
Shipment within 15-20 days
Description
This affordable, brief paperback is filled with practical tips and business examples gleaned from the years of experience that the author, a sales person turned teacher, has gained in sales with Colgate, Up-john, and Ayerst and from his sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. With its wealth of exercises and role plays, the book is perfect for a selling course in which professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in marketing programs that offer a sales management course, but do not offer a separate selling course.
More details
Edition
International student edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Weight
840 gr
ISBN-13
978-0-07-119516-4 (9780071195164)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Charles Futrell
ABC's of Relationship Selling w/ACT! Express CD-ROM
Book
07/2004
8th Edition
McGraw-Hill Professional
€54.75
Article is exhausted; no reprint