Corporate Level Strategy
Theory and Applications
1st Edition
Published on 2. September 2010
Book
Paperback/Softback
250 pages
978-0-415-55342-1 (ISBN)
Description
The challenges faced by diversified corporations - firms that operate in more than one industry or market - have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole.
In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions:
Why are some companies highly specialized, while others embrace a wide range of products, markets and activities?
What is the link between scope and performance?
What can we say about the management of multi-business firms in terms of structure, management systems and leadership?
Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.
In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions:
Why are some companies highly specialized, while others embrace a wide range of products, markets and activities?
What is the link between scope and performance?
What can we say about the management of multi-business firms in terms of structure, management systems and leadership?
Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
38 s/w Zeichnungen, 38 s/w Abbildungen, 62 s/w Tabellen
38 Line drawings, black and white; 62 Tables, black and white; 38 Illustrations, black and white
Dimensions
Height: 248 mm
Width: 174 mm
Weight
522 gr
ISBN-13
978-0-415-55342-1 (9780415553421)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
04/2016
2nd Edition
Routledge
€86.00
Shipment within 15-20 days
Additional editions
Book
09/2010
1st Edition
Routledge
€185.70
Article exhausted; check for reprint
Person
Olivier Furrer is Associate Professor of Strategic Management at Radboud University Nijmegen, the Netherlands. His current research interests are in the areas of international corporate social responsibility and response strategies in problematic strategic alliances.
Content
1. What is Corporate-Level Strategy? 2. Why Do Multibusiness Firms Exist?: Theoretical Approaches to Corporate-Level Strategy 3. Defining the Business 4. Diversification Strategies: Creating Corporate Value 5. The Issue of Relatedness 6. Diversification and Performance: Limits to the Scope of the Firm 7. The Role of the Parent: Managing the Multibusiness Firm 8. Organizing and Structuring the Multibusiness Firm 9. Vertical Integration: Coordinating the Value Chain 10. The Growth of the Firm: Internal Development, Mergers & Acquisitions, and Strategic Alliances 11. Restructuring Strategies: Reducing the Scope of the Firm 12. Multipoint Competition: Managing Market Power 13. International Diversification: Global Integration and Local Responsiveness 14. Corporate Governance: Controlling Top Managers and Meeting Corporate Social Responsibilities