
Making Audiences
A Social History of Japanese Cinema and Media
Hideaki Fujiki(Author)
Oxford University Press Inc
Published on 14. October 2022
Book
Hardback
644 pages
978-0-19-761500-3 (ISBN)
Description
Film has always been a key technology for producing and disseminating attachments to 'the social.' Making Audiences explores the century-old relationships between Japanese media and social subjects, analyzing the connections between cinema audiences and five significant discursive terms: minshu (the people), kokumin (the national populace), toa minzoku (the East Asian race), taishu (the masses), and shimin (citizens). Fujiki narrates the history of Japan's transmedia ecology, illuminating cinema's enmeshment with other forms of media, from vaudeville to the internet, so that cinema audiences emerge as simultaneously shaped by and shaping social history. His extensive empirical research and commitment to interdisciplinarity bring new perspective to the history of Japanese society and culture in its global context from the early twentieth century up to the beginning of the twenty-first century, setting his insights within the context of total wars, imperialism, gender, ethnicity, mass society and communication, the ethics of care, citizenship, globalization, neoliberalism, social movements, digital media, and public and intimate spheres. By reorganizing the study of film and its audiences as central players of the history and politics of the 20th century, Fujiki writes the history of Japan and East Asia anew.
Reviews / Votes
Making Audiences offers a profound reconsideration of the relation between cinema and subject formation. Stressing the historical contingency of competing sociopolitical discourses through which the "subjects" of Japanese cinema have emerged, Fujiki enriches our understanding of audiences and spectators, and delineates a counter-hegemonic method for understanding their discursive capture. * Thomas Lamarre, University of Chicago * Hideaki Fukiji's Making Audiences: A Social History of Japanese Cinema and Media marks a critical new moment in the field of film audience studies. In this brilliant study, Fujiki forges an intersection between the film audience and the protocols of citizenship, specifically in the case of Japan, national citizenship. This gesture transforms the faceless spectator-auditor into a highly surveilled figure that forces one to rethink the very stakes of audience studies. Making Audiences offers an intervention far beyond the contours of its subject: by drawing a line from audience to citizen, Fujiki reveals the very capacity of cinema to establish the conditions of citizenship and even of race. * Akira Mizuta Lippit, University of Southern California * Making Audiences is an invaluable contribution to several fields - including sociology, history, Japanese studies, and film and media studies -as well as to overarching theoretical approaches to the study of historiography and nationalism. * Rea Amit, Monumenta Nipponica 78:2 *More details
Language
English
Place of publication
New York
United States
Illustrations
31 illustrations
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 39 mm
Weight
1121 gr
ISBN-13
978-0-19-761500-3 (9780197615003)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
05/2021
OUP eBook
€86.99
Available for download

E-Book
05/2021
OUP eBook
€86.99
Available for download
Person
Hideaki Fujiki is Professor of Screen Studies at the Graduate School of Humanities, Nagoya University, Japan. His other publications include Making Personas: Transnational Film Stardom in Modern Japan (2013) and The Japanese Cinema Book, co-edited with Alastair Phillips (2020).
Author
, Professor of Screen Studies at the Graduate School of Humanities, University of Nagoya
Content
- Introduction
- PART I: THE PEOPLE
- Chapter 1: The Emergence of the Social Subject: "The People" and the Cinema Audience through Popular Entertainment and Social Education
- PART II: THE NATIONAL POPULACE
- Chapter 2: Total War and Transmedia Consumer Culture: The Re-definition and Contradictions of "the National Populace"
- Chapter 3: Mobilizing Individuals into "the National Populace": The Cinema Audience from Total War to Postwar
- PART III: EAST ASIAN RACE
- Chapter 4: Inventing "the East Asian Race:" The Fantasy of the Japanese Empire and Its Mobilization through Cinema
- PART IV: THE MASSES
- Chapter 5: The Politics of "the Masses" in the Televisual and Atomic Age: Theories of Mass Society, Mass Culture, and Mass Communication
- Chapter 6: "The Masses" as Democratic Subjects: Cinema Audiences and the Reassembling of Transmedia Consumer Culture through Television
- PART V: CITIZENS
- Chapter 7: "Citizens" as Vulnerable Subjects: Individualizing and Networking in the Postwar Period and the Age of Risk
- Chapter 8: The Porous Intimate-Public Sphere of "Citizens": Transmedia Social Movement through Independent Film Screening Events and Social Media
- Conclusion
- Bibliography