Cross-Cultural Conference 2012
Proceedings
1st Edition
Published in May 2012
Book
156 pages
978-3-8440-0988-0 (ISBN)
Description
The triangle of Intercultural Management, B2B-Marketing and Sales Management generates a fascinating combination of challenges as a result of the globalization process. As globalization also happens in a social framework, we have added aspects of intercultural social work as a session.
The study program Global Sales and Marketing and the Platform for Intercultural Competencies have formed a partner network of universities and researchers to perform research activities which address these topics.
As a result of these activities, the scientific insights gained and transformation examples are presented in a one-day conference with the following sessions:
- Session A: Intercultural Management and International HRM
- Session B: B2B-Marketing and Sales Management
- Session C: Intercultural Social Work
The study program Global Sales and Marketing and the Platform for Intercultural Competencies have formed a partner network of universities and researchers to perform research activities which address these topics.
As a result of these activities, the scientific insights gained and transformation examples are presented in a one-day conference with the following sessions:
- Session A: Intercultural Management and International HRM
- Session B: B2B-Marketing and Sales Management
- Session C: Intercultural Social Work