Strategic Management
A Casebook
6th Edition
Published on 1. August 2001
Book
Paperback/Softback
576 pages
978-0-13-066163-0 (ISBN)
Description
Appropriate for Strategic Management and Business Policy courses. This text effectively presents the concept of strategy and high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business and Harvard Business School. Companion text to Crossan/Fry/Killing, Strategic Analysis and Action, Fifth Edition.
More details
Edition
6th edition
Language
English
Place of publication
Scarborough
Canada
Publishing group
Pearson Canada, Toronto
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 25 mm
Weight
1243 gr
ISBN-13
978-0-13-066163-0 (9780130661630)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface. Introduction. I. INTRODUCTION TO STRATEGIC MANAGEMENT. 1. London Telecom Network, Joseph N. Fry and John Bogert. 2. Asiasports: Hockey Night in Hong Kong, Andrew Delios. II. STRATEGY - ENVIRONMENT. 3. Aikenhead's, Mary M. Crossan and Katy Paul-Chowdhury. 4. Cola Wars Continue: Coke vs. Pepsi in the 1990s, David B. Yoffie and Sharon Foley. 5. Matching Dell, Jan W. Rivkin and Michael E. Porter. 6. Wall Street Journal: Print vs. Interactive, Amy J. Hillman. 7. Grand & Toy: Staples' Competitive Threat, Mary M. Crossan and Ken Mark. 8. Napster and MP3s: Redifining the Music Industry, Mary M. Crossan, Margaret Ann Wilkinson, Mark Perry, Trevor Hunter and Tammy Smith. 9. iCraveTV.Com: A New-Media Upstart, Mary M. Crossan, Margaret Ann Wilkinson, Ken Mark and Tammy Smith. 10. WestJet Looks East, Joseph N. Fry and Roderick E. White. III. STRATEGY- RESOURCES. 11. Harlequin Enterprises Limited, J. Peter Killing12. Starbucks, Mary M. Crossan and Ariff Kachra. 13. AB Sandvik Saws & Tools: The Ergo Strategy, Roderick E. White and Julian Birkinshaw. 14. The Loewen Group, Mary M. Crossan and Ariff Kachra. 15. Meubles Canadel: Looking Towards the Future, Louis Hebert, Mary Crossan and Ken Mark. 16. Harley-Davidson, Robert M. Grant, Luis Escudero, Nicole Flavin, Juan Trevino, Chris Gergen and Bart Quillen. IV. STRATEGY - ORGANIZATION. 17. Workbrain Corporation: Mary M. Crossan and Trevor Hunter. 18. London Free Press: Strategic Change, Mary M. Crossan and Detlev Nitsch. 19. First Bank Direct, Joseph N. Fry. V. STRATEGY- MANAGEMENT PREFERENCES. 20. Visioning at Xerox Canada, mary M. Crossan and Nick Bontis. 21. Merck and Co. Inc., David Bollier and Kirk O. Hansen; Adapted by Stephanie Weiss. 22. The Body Shop International, Christopher A. Bartlett, Kenton W. Elderkin and Krista McQuade. VI. SCOPE OF THE FIRM. 23. Laidlaw: The Resignation of James R. Bullock, Joseph N. Fry. 24. Newell Company: The Rubbermaid Opportunity, Joseph N. Fry. 25. Labatt-Femsa: Amigos for Growth?, Joseph N. Fry and David Ager. 26. Trojan Technologies Inc.: The China Opportunity, Tima Bansal, Paul Beamish, and Ruihua Jiang. VII. IMPLEMENTING STRATEGY, 27. Guru.com: Power for the Independent Professional, Mary M. Crossan and Ken Mark. 28. Westmills Carpets Limited (Condensed), Joseph N. Fry. 29. Provincial Papers Inc., Joseph N. Fry, Sheri Jackson. 30. Wellington Insurance, Mary M. Crossan and Julian Birkinshaw 31. Silent Witness Enterprises Ltd., Charlene L. Nicholls-Nixon and Adam Fremeth. VIII. STRATEGIC ANALYSIS AND PERSONAL ACTION. 32. Sabena Belgian World Airlines (A), Mary M. Crossan and Barbara Pierce. 33. The GE Energy Management Initiative (A), Joseph N. Fry and Julian Birkinshaw. 34. Procter & Gamble Canada (A): The Febreze Decision, Roderick E. White and Ken Mark. IX. COMPREHENSIVE. 35. Nestle-Rowntree, James C. Ellert, J. Peter Killing and Dana G. Hyde.