Business: An Integrative Framework
Published on 16. January 1998
Book
Hardback
512 pages
978-0-256-23612-5 (ISBN)
Description
This text is designed for an emerging version of the Introduction to Business course which is growing in popularity at many colleges and universities. What that means is, this text has been written from an integrated standpoint. It de-emphasizes the functional presentation of most traditional intro to business text books (ie.,--it goes beyond just presenting Management, Marketing, Finance, and Accounting) and demonstrates how these areas are integrated in a organization.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations, ports.
Dimensions
Height: 257 mm
Width: 198 mm
Thickness: 31 mm
Weight
1296 gr
ISBN-13
978-0-256-23612-5 (9780256236125)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Charles L. Stoner is the Robert A. McCord Professor of Executive Management Development in the Foster College of Business Administration at Bradley University. His B.S., M.B.A, and D.B.A. are from Florida State University. His areas of interest include Leadership, Team Building, Diversity, and Ethics. He currently teaches BMA 102, Bradleys Introduction to Business course which is the underlying impetus for this book. He has co-authored two books (with Fred Fry) and has written numerous articles and papers. He is a much requested speaker and consultant among businesses in the Peoria area.
Richard E. Hattwick is a Professor at Western Illinois University. His B.A. is from Ohio Wesleyan University and his Ph.D. is from Vanderbilt University. His primary area of interest is Public Policy Economics. He is the founder and President of the Illinois Business Hall of Fame and American National Business Hall of Fame, Founder of the Journal of Behavioral Economics (now Journal of Socio-Economics) and Founder of the Journal of Business Leadership. In his role of president of the Illinois and American National Business Halls of Fame, he has presented scores of lectures throughout Illinois and the country based on business leaders who have made major impacts on the history of their own business and society in general.
Charles L. Stoner is the Robert A. McCord Professor of Executive Management Development in the Foster College of Business Administration at Bradley University. His B.S., M.B.A, and D.B.A. are from Florida State University. His areas of interest include Leadership, Team Building, Diversity, and Ethics. He currently teaches BMA 102, Bradleys Introduction to Business course which is the underlying impetus for this book. He has co-authored two books (with Fred Fry) and has written numerous articles and papers. He is a much requested speaker and consultant among businesses in the Peoria area.
Richard E. Hattwick is a Professor at Western Illinois University. His B.A. is from Ohio Wesleyan University and his Ph.D. is from Vanderbilt University. His primary area of interest is Public Policy Economics. He is the founder and President of the Illinois Business Hall of Fame and American National Business Hall of Fame, Founder of the Journal of Behavioral Economics (now Journal of Socio-Economics) and Founder of the Journal of Business Leadership. In his role of president of the Illinois and American National Business Halls of Fame, he has presented scores of lectures throughout Illinois and the country based on business leaders who have made major impacts on the history of their own business and society in general.
Content
Part 1: The Integrative Nature of Business Chapter 1.The Nature of BusinessChapter 2.The Scope of Business TodayChapter 3.Decision Makers and Decision MakingChapter 4.The Links Between Business and its StakeholdersPart 2: The Impact of External ForcesChapter 5. Diversity and Social PatternsChapter 6.Economic Forces Chapter 7.Global InfluencesChapter 8.The Impact of Financial Markets and ProcessesChapter 9.The Impact of Legal and Regulatory ForcesChapter 10.The Impact of Industry Structure and DynamicsPart 3: Providing Excellence in Goods and ServicesChapter 11.Determining the Direction of the FirmChapter 12.Providing Value for the CustomerChapter 13.Acquisition and Use of ResourcesChapter 14.Integrating Activities and Building CommitmentChapter 15.The Use of Emerging Technology in Producing Quality Products and ServicesPart 4: Assessment and Continuous ImprovementChapter 16.Measuring PerformanceChapter 17.Promoting Change and Renewal