Advertising and Societies
Global Issues- Second Printing
2nd Edition
Published on 4. April 2006
Book
Paperback/Softback
X, 305 pages
978-0-8204-6207-3 (ISBN)
Description
Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
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Persons
The Authors: Katherine Toland Frith is currently Associate Professor in the School of Communication and Information at Nanyang Technological University in Singapore. She has edited two books, Advertising in Asia: Communication, Culture and Consumption (1996) and Undressing the Ad: Reading Culture in Advertising (Peter Lang, 1998).
Barbara Mueller has been Head of the Advertising Sequence at San Diego State University since 1987. She has lectured in a number of European countries, and is the author of International Advertising: Communicating Across Cultures (1996) and numerous scholarly articles.
Barbara Mueller has been Head of the Advertising Sequence at San Diego State University since 1987. She has lectured in a number of European countries, and is the author of International Advertising: Communicating Across Cultures (1996) and numerous scholarly articles.