The Economist Guide To Business Planning
Published on 25. March 2004
Book
Hardback
288 pages
978-1-86197-474-7 (ISBN)
Description
Everything you need to know about preparing and writing a business plan. To get any new business idea off the ground you must have a plan- and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing a business plan: * how you analyse the market, customers and competitors, and the business environment* how you model the business and prepare the financial statements* how you examine and explain strategic options* the analysis of risk and the assessment of both the upside and potential downside* funding issues* the all-important executive summary - often the only part of a business plan that is read* how you use a business plan to help put your plans into practice and to monitor and measure the performance of the business.
More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Publishing group
Profile Books Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Trade binding
Dimensions
Height: 261 mm
Width: 200 mm
Thickness: 21 mm
Weight
775 gr
ISBN-13
978-1-86197-474-7 (9781861974747)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Graham Friend | Stefan Zehle
The Economist Guide To Business Planning
Book
12/2008
2nd Edition
Economist Books
€50.95
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Persons
Graham is the Managing Director of Coleago Consulting Ltd, a boutique consulting firm specialising in the telecommunications, media and technology sectors.
Graham leads complex strategic and financial, multi-billon dollar projects around the world for clients involved in the telecommunications sector. Graham is experienced in advising on issues of strategy and value creation at board level, across a broad spectrum of communication businesses. He is a creative and innovative facilitator and business coach and co-author of The Economist Guide to Business Modelling and The Economist Guide to Business Planning. He is an expert in telecommunications strategic and business planning, business modelling and financial forecasting and valuation.
Before forming Coleago Consulting in 2001 with Stefan Zehle, Graham worked for Cable & Wireless where he provided internal consulting support across the C&W portfolio of mobile businesses including projects in China, Hong Kong, Macau and Australia. Prior to C&W, Graham worked as a management consultant at Price Waterhouse Coopers in the Financial Management and Business Appraisal Practice.
Graham holds both an M.A. and an M.Phil in Economics from Trinity College, Cambridge and is also a Chartered Accountant. When not consulting Graham pursues his passion for skiing through the Extreme Ski School he established in Verbier, Switzerland.
Stefan Zehle is a business planning consultant, specialising in telecommunications, media and technology.
Graham leads complex strategic and financial, multi-billon dollar projects around the world for clients involved in the telecommunications sector. Graham is experienced in advising on issues of strategy and value creation at board level, across a broad spectrum of communication businesses. He is a creative and innovative facilitator and business coach and co-author of The Economist Guide to Business Modelling and The Economist Guide to Business Planning. He is an expert in telecommunications strategic and business planning, business modelling and financial forecasting and valuation.
Before forming Coleago Consulting in 2001 with Stefan Zehle, Graham worked for Cable & Wireless where he provided internal consulting support across the C&W portfolio of mobile businesses including projects in China, Hong Kong, Macau and Australia. Prior to C&W, Graham worked as a management consultant at Price Waterhouse Coopers in the Financial Management and Business Appraisal Practice.
Graham holds both an M.A. and an M.Phil in Economics from Trinity College, Cambridge and is also a Chartered Accountant. When not consulting Graham pursues his passion for skiing through the Extreme Ski School he established in Verbier, Switzerland.
Stefan Zehle is a business planning consultant, specialising in telecommunications, media and technology.