Culture by Design

No single factor-not sales, marketing, finance, strategy, or operations-has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky.

In the game-changing first edition of Culture by Design, David J. Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations worldwide are now using to build high-performing cultures.

In this new, updated, and expanded edition, you'll learn how to take the strategies he originally taught and leverage them to drive lasting competitive advantage.