Return on Engagement
Content, Strategy, and Design Techniques for Digital Marketing
1st Edition
Published on 12. June 2010
Book
Paperback/Softback
320 pages
978-0-240-81283-0 (ISBN)
Description
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
Return on Engagement includes:
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
Return on Engagement includes:
Reviews / Votes
"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social media. The book features easy upper left and right navigation, lots of intuitive icons, and plenty of clear screenshots from the internet. Good headlines and lots of bullet points reinforce model effective internet writing techniques."--BellaOnline.comMore details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Web designers, developers and students.
Dimensions
Height: 252 mm
Width: 189 mm
Weight
862 gr
ISBN-13
978-0-240-81283-0 (9780240812830)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Tim Frick | Kate Eyler-Werve
Return on Engagement
Content Strategy and Web Design Techniques for Digital Marketing
Book
09/2014
2nd Edition
Routledge
€94.10
Shipment within 15-20 days
Person
Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of "Managing Interactive Media Projects? from Cengage Learning (formerly Thomson-Delmar Learning).
Content
Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics