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Analysis of Customer Service Relevance in Business Models from a Service-Dominant Logic Perspective

An Empiric Approach to Customer Relationship Management against the Background of Digitalization
Marc FreiburgEric FrèreDirk Stein(Author)
VAWW - Verlag für angewandte Wirtschaftswissenschaften
1st Edition
Published on 1. March 2016
Book
Paperback/Softback
150 pages
978-3-942845-25-0 (ISBN)
€39.90incl. 7% vat
Article is exhausted; no reprint

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