How to Start a Home-Based Gift Basket Business
5th Edition
Published on 13. September 2010
Book
Paperback/Softback
320 pages
978-0-7627-5954-5 (ISBN)
Description
Everything you need to know to run a profitable gift basket business from your home.
Reviews / Votes
"Takes the novice and more experienced entrepreneur through [all] the steps. . . . The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor's."-North Jersey Herald NewsMore details
Series
Edition
Fifth Edition
Language
English
Place of publication
Old Saybrook
United States
Publishing group
Rowman & Littlefield
Product notice
Paperback (trade)
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 17 mm
Weight
600 gr
ISBN-13
978-0-7627-5954-5 (9780762759545)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Shirley Frazier
How to Start a Home-Based Gift Basket Business
E-Book
07/2010
5th Edition
Globe Pequot Press
from
€16.28
Available for download
Person
Shirley George Frazier is the world's foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability. In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Visit her at www.GiftBasketBusiness.com.
Content
1. Who Buys Gift Baskets?2. What It Takes to Succeed3. Home Office and Workspace Setup and Structure4. Selecting Your Inventory5. Gift Basket Design Tips and Techniques6. The Lucrative Corporate Market7. Advertising and Promotion8. Delivery Methods9. Checks, Balances, and Payments10. Competition11. Keeping Customers for Life12. Growth Opportunities13. Training and CertificationAppendix:* Gift Basket Product Ideas* Associations* Trade Shows* Educational Resources* Other Useful Information