Essential Secrets of Effective Direct Mail
Published on 1. February 1992
Book
Paperback/Softback
304 pages
978-0-07-707561-3 (ISBN)
Description
A practical book providing straightforward advice to those people wishing to put together a direct mailshot or campaign. This guide takes the reader through all the facets of direct mail including lists, design, production testing and analysis.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 188 mm
Weight
4400 gr
ISBN-13
978-0-07-707561-3 (9780077075613)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
What is direct mail and when to use it; how to go for maximum response and what that means; testing - what to and how to; planning your mailing - format and budget; where to find the best lists; creating a success; producing and posting your mailing; follow through - the golden key to optimum profits.