User-Centred Graphic Design

Part 1 Mapping the terrain: visual communication design - a working profile; discipline and interdiscipline; the audience; the designer; design, meaning, order and freedom; summary. Part 2 Design methods: the Quantifiable And The Human Dimension; The Insufficiency Of Semiotics; some markers in the field; the visualization of strategies; sorting requirements; the question of validity in data collection, Zoe Strickler. Part 3 Targeting communications: creating a background; profile of the target group; the focus group sessions; narrowing down the target group; recommendations for a communication campaign strategy; future action; the campaign concept - focus and choices; visualizing ideas. Part 4 Case histories: Australia's Transport Accident Commission Campaign; Britain's Health and Social Security forms; Australia's Capita Insurance Company forms; British Telecom - the telephone book project. Part 5 Profiling the communication designer: the transformation of design, Bernd Meurer; deschooling and learning in design education, Jan van Toorn; design practice and education - moving beyond the Bauhaus model, Dietmar Winkler.