Winning The Room
Creating and Delivering an Effective Data-Driven Presentation
1st Edition
Published on 26. April 2022
Book
Paperback/Softback
304 pages
978-1-119-82309-4 (ISBN)
Description
Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others.
The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover:
How to avoid common mistakes that undercut a presentation's credibility
Instructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the information
Specific and actionable techniques to dramatically improve a presentation's clarity and impact
Ideal for anyone expected to present to managers, executives, and other business leaders, Winning The Room is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications.
The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover:
How to avoid common mistakes that undercut a presentation's credibility
Instructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the information
Specific and actionable techniques to dramatically improve a presentation's clarity and impact
Ideal for anyone expected to present to managers, executives, and other business leaders, Winning The Room is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 193 mm
Thickness: 20 mm
Weight
542 gr
ISBN-13
978-1-119-82309-4 (9781119823094)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2022
1st Edition
Wiley-Scrivener
€19.99
Available for download
E-Book
02/2022
1st Edition
Wiley-Scrivener
€19.99
Available for download
Persons
Content
Preface
Acknowledgements
About The Book
Intended Audience
Overview Of The Contents
Section 1: Planning: Reviewing Strategic Fundamentals
Tip #1: Results Are Not The Biggest Factor In Success
Tip #2: Data Literacy Is A Two Way Street
Tip #3 Don't Write Your Story . . . Tell Your Story!
Tip #4: Facts And Figures Are Not A Story
Tip #5: Know Your Audience
Tip #6: Slides Must Be Short, Visual, And To The Point
Tip #7: Charts And Graphs Are Like Jokes
Tip #8: Short Presentations Are Harder To Prepare Than Long Ones
Tip #9: An Executive Presentation May Have No Slides At All
Tip #10: Budget Appropriate Time
Tip #11: Be Yourself And Be Authentic
Tip #12: What Is The Audience Buying Into? You!
Section 2: Planning: Designing The Presentation
Tip #13: Different Presentation Venues Require Different Approaches
Tip #14: Try Different Ways To Organize Your Story
Tip #15: Too Many Technical Details Will Undercut Your Impact
Tip #16: Reveal Details Only To The Extent Required
Tip #17: Focus On How To Use Your Results
Tip #18: Use Analogies To Make An Impact
Tip #19: Make Liberal Use Of Appendices
Tip #20: Create A Distinct Leave Behind Document
Tip #21: Create "Launch" Slides
Tip #22: Break Content Into Smaller Pieces
Tip #23: Animations Are Your Friend
Tip #24: Action Settings: A Hidden Gem
Tip #25: Show The Fewest Numbers Necessary
Tip #26: Distinguish Technical Significance From Business Significance
Tip #27: Give The Audience Your Headlines
Tip #28: Start With Your Recommended Actions
Tip #29: Don't Focus On The "What"
Section 3: Developing: Wording And Text
Tip #30: Minimize The Number Of Words On Your Slides
Tip #31: Use Simple Terms And Definitions
Tip #32: Don't Use Technical Terms
Tip #33: Clarify Your Definitions
Tip #34: Provide Both Layman's And System Labels
Tip #35: Use Consistent Phrasing
Tip #36: If It Can't Be Read, Don't Display It
Tip #37: Don't Shrink Your Font, Shorten Your Text
Tip #38: Use Appropriate Spacing
Tip #39: Use The Same Font Throughout Your Presentation
Tip #40: Beware The Missing Font
Tip #41: Address Every Agenda Item Listed
Tip #42: Identify When An Agenda Item Is Covered
Tip #43: Spellcheck Is Not Always Your Friend
Tip #44: Charts And Images Are Misspelling Factories
Tip #45: Beware The Right Word, Wrong Place
Tip #46: Keep Your Text Horizontal
Section 4: Developing: Numbers And Labels
Tip #47: Use Consistent Precision
Tip #48: Use Only The Precision Required To Make Your Point
Tip #49: Match Precision To Accuracy Level
Tip #50: Always Format Numbers
Tip #51: Always Show Percentages As A Percentage
Tip #52: Provide Both Quantities And Percentages
Tip #53: Never Use Scientific Notation
Tip #54: Use Names, Not Numbers, For Categories
Tip #55: Watch For Truncated Labels
Tip #56: Define All Acronyms And Abbreviations
Tip #57: Use Dedicated Definitions Slides
Tip #58: Clarify Aggregations Applied
Tip #59: Focus On The Outcome Of Interest
Tip #60: Validate That Your Numbers Make Sense
Tip #61: Add A Scale To Every Chart
Tip #62: Ensure Your Charts Have Consistent Scaling
Tip #63: An Axis Should Usually Start At 0
Tip #64: Number Your Slides
Section 5: Developing: Charts, Images, And Layouts
Tip #65: Use A Mix Of Chart Types
Tip #66: Use A Mix Of Slide Layouts
Tip #67: Do Not Show Raw Output
Tip #68: Keep It Simple
Tip #69: Choose Charts That Are Easy To Interpret
Tip #70: Don't Show Incomprehensible Graphics
Tip #71: Use Complex Graphics Strategically
Tip #72: Coordinate Your Colors
Tip #73: Keep Colors In Context
Tip #74: Shun Technical And Architectural Diagrams
Tip #75: Don't Let Accent Graphics Steal The Show
Tip #76: Format Tables Consistently
Tip #77: Use Shading To Make Tables Easily Readable
Tip #78: Don't Put Borders Around Charts
Tip #79: Limit The Number Of Categories
Tip #80: Label Your Data
Tip #81: Avoid Stacked Bar Charts
Tip #82: Put The Cause On The X-Axis
Section 6: Delivering: Final Presentation Preparation
Tip #83: Practice Your Presentation
Tip #84: Consult Some Confidants
Tip #85: Don't Overprepare
Tip #86: Adjust Your Story To The Audience
Tip #87: Focus On Time, Not Slide Counts
Tip #88: Always Be Prepared For A Short Presentation
Tip #89: The Audience Won't Know What You Left Out
Tip #90: Scale Figures To Be Relatable
Tip #91: Be Clear About The Implications Of Your Results
Tip #92: Call Out Any Ethical Concerns
Tip #93: Use Simplified Illustrations
Tip #94: Don't Include Low Value Information
Tip #95: Make Critical Numbers Stand Out
Tip #96: Make Important Text Stand Out Too
Tip #97: Have Support In The Room
Tip #98: Always Have Several Backup Plans
Tip #99: Use A Slide Clicker
Tip #100: Do Not Send Your Presentation In Advance
Section 7: Delivering: Giving The Presentation
Tip #101: Do Not Read Your Slides ... Ever!
Tip #102: Read The Room And Adapt
Tip #103: Do Not Look At The Screen!
Tip #104: Physically Point To Important Information
Tip #105: Don't Let Bright Lights Throw You Off
Tip #106: Don't Stand Still
Tip #107: When Presenting Online, Look Right At The Camera
Tip #108: Anticipate Random And Irrelevant Questions
Tip #109: Handle Difficult People With Grace
Tip #110: Don't Correct People In Front Of The Room
Tip #111: Never Pretend You Know If You Don't!
Tip #112: Stress The Positive
Tip #113: Be Honest About Costs As Well As Benefits
Tip #114: Don't Hedge Too Much
Tip #115: Be Clear About The Measure You Are Discussing
Tip #116: Don't Ask Which Findings Are Important
Tip #117: Tie Facts To Impacts
Tip #118: Provide Specific Recommendations For Action
Tip #119: Close With A "Wow" Tied To The Larger Context
Acknowledgements
About The Book
Intended Audience
Overview Of The Contents
Section 1: Planning: Reviewing Strategic Fundamentals
Tip #1: Results Are Not The Biggest Factor In Success
Tip #2: Data Literacy Is A Two Way Street
Tip #3 Don't Write Your Story . . . Tell Your Story!
Tip #4: Facts And Figures Are Not A Story
Tip #5: Know Your Audience
Tip #6: Slides Must Be Short, Visual, And To The Point
Tip #7: Charts And Graphs Are Like Jokes
Tip #8: Short Presentations Are Harder To Prepare Than Long Ones
Tip #9: An Executive Presentation May Have No Slides At All
Tip #10: Budget Appropriate Time
Tip #11: Be Yourself And Be Authentic
Tip #12: What Is The Audience Buying Into? You!
Section 2: Planning: Designing The Presentation
Tip #13: Different Presentation Venues Require Different Approaches
Tip #14: Try Different Ways To Organize Your Story
Tip #15: Too Many Technical Details Will Undercut Your Impact
Tip #16: Reveal Details Only To The Extent Required
Tip #17: Focus On How To Use Your Results
Tip #18: Use Analogies To Make An Impact
Tip #19: Make Liberal Use Of Appendices
Tip #20: Create A Distinct Leave Behind Document
Tip #21: Create "Launch" Slides
Tip #22: Break Content Into Smaller Pieces
Tip #23: Animations Are Your Friend
Tip #24: Action Settings: A Hidden Gem
Tip #25: Show The Fewest Numbers Necessary
Tip #26: Distinguish Technical Significance From Business Significance
Tip #27: Give The Audience Your Headlines
Tip #28: Start With Your Recommended Actions
Tip #29: Don't Focus On The "What"
Section 3: Developing: Wording And Text
Tip #30: Minimize The Number Of Words On Your Slides
Tip #31: Use Simple Terms And Definitions
Tip #32: Don't Use Technical Terms
Tip #33: Clarify Your Definitions
Tip #34: Provide Both Layman's And System Labels
Tip #35: Use Consistent Phrasing
Tip #36: If It Can't Be Read, Don't Display It
Tip #37: Don't Shrink Your Font, Shorten Your Text
Tip #38: Use Appropriate Spacing
Tip #39: Use The Same Font Throughout Your Presentation
Tip #40: Beware The Missing Font
Tip #41: Address Every Agenda Item Listed
Tip #42: Identify When An Agenda Item Is Covered
Tip #43: Spellcheck Is Not Always Your Friend
Tip #44: Charts And Images Are Misspelling Factories
Tip #45: Beware The Right Word, Wrong Place
Tip #46: Keep Your Text Horizontal
Section 4: Developing: Numbers And Labels
Tip #47: Use Consistent Precision
Tip #48: Use Only The Precision Required To Make Your Point
Tip #49: Match Precision To Accuracy Level
Tip #50: Always Format Numbers
Tip #51: Always Show Percentages As A Percentage
Tip #52: Provide Both Quantities And Percentages
Tip #53: Never Use Scientific Notation
Tip #54: Use Names, Not Numbers, For Categories
Tip #55: Watch For Truncated Labels
Tip #56: Define All Acronyms And Abbreviations
Tip #57: Use Dedicated Definitions Slides
Tip #58: Clarify Aggregations Applied
Tip #59: Focus On The Outcome Of Interest
Tip #60: Validate That Your Numbers Make Sense
Tip #61: Add A Scale To Every Chart
Tip #62: Ensure Your Charts Have Consistent Scaling
Tip #63: An Axis Should Usually Start At 0
Tip #64: Number Your Slides
Section 5: Developing: Charts, Images, And Layouts
Tip #65: Use A Mix Of Chart Types
Tip #66: Use A Mix Of Slide Layouts
Tip #67: Do Not Show Raw Output
Tip #68: Keep It Simple
Tip #69: Choose Charts That Are Easy To Interpret
Tip #70: Don't Show Incomprehensible Graphics
Tip #71: Use Complex Graphics Strategically
Tip #72: Coordinate Your Colors
Tip #73: Keep Colors In Context
Tip #74: Shun Technical And Architectural Diagrams
Tip #75: Don't Let Accent Graphics Steal The Show
Tip #76: Format Tables Consistently
Tip #77: Use Shading To Make Tables Easily Readable
Tip #78: Don't Put Borders Around Charts
Tip #79: Limit The Number Of Categories
Tip #80: Label Your Data
Tip #81: Avoid Stacked Bar Charts
Tip #82: Put The Cause On The X-Axis
Section 6: Delivering: Final Presentation Preparation
Tip #83: Practice Your Presentation
Tip #84: Consult Some Confidants
Tip #85: Don't Overprepare
Tip #86: Adjust Your Story To The Audience
Tip #87: Focus On Time, Not Slide Counts
Tip #88: Always Be Prepared For A Short Presentation
Tip #89: The Audience Won't Know What You Left Out
Tip #90: Scale Figures To Be Relatable
Tip #91: Be Clear About The Implications Of Your Results
Tip #92: Call Out Any Ethical Concerns
Tip #93: Use Simplified Illustrations
Tip #94: Don't Include Low Value Information
Tip #95: Make Critical Numbers Stand Out
Tip #96: Make Important Text Stand Out Too
Tip #97: Have Support In The Room
Tip #98: Always Have Several Backup Plans
Tip #99: Use A Slide Clicker
Tip #100: Do Not Send Your Presentation In Advance
Section 7: Delivering: Giving The Presentation
Tip #101: Do Not Read Your Slides ... Ever!
Tip #102: Read The Room And Adapt
Tip #103: Do Not Look At The Screen!
Tip #104: Physically Point To Important Information
Tip #105: Don't Let Bright Lights Throw You Off
Tip #106: Don't Stand Still
Tip #107: When Presenting Online, Look Right At The Camera
Tip #108: Anticipate Random And Irrelevant Questions
Tip #109: Handle Difficult People With Grace
Tip #110: Don't Correct People In Front Of The Room
Tip #111: Never Pretend You Know If You Don't!
Tip #112: Stress The Positive
Tip #113: Be Honest About Costs As Well As Benefits
Tip #114: Don't Hedge Too Much
Tip #115: Be Clear About The Measure You Are Discussing
Tip #116: Don't Ask Which Findings Are Important
Tip #117: Tie Facts To Impacts
Tip #118: Provide Specific Recommendations For Action
Tip #119: Close With A "Wow" Tied To The Larger Context