The Visual Elements-Design

Reviews / Votes

"Frankel's newest book, The Visual Elements-Design, is an accessible guide for scientists and engineers to learn how to create graphics to illustrate their work. She delves into the importance of thinking visually and what that really means, as well as provides case studies and advice from working designers." * American Scientist * "A research scientist in the Massachusetts Institute of Technology's Department of Chemical Engineering, Frankel has made a name for herself by helping scientists augment their work with pictures that capture, represent, and communicate science, including many journals' cover photos. . . . Besides taking a variety of cover photos, she also helps scientists improve the graphs and images inside the articles, which she says researchers often assemble hastily, at the last minute, and without the same care they put into their words. And yet the images can be the most important part of the article. . . . 'It's not about pretty pictures,' she says. 'It's really about communication. And pushing the researcher to think beyond the good enough. That's my whole shtick.'" -- Adam Ruben * Science * "The Visual Elements-Design is an outstanding resource with thoughtful analysis of the best practices intended for anyone interested in improving their communication through information visualization." * Technical Communication * "The principle of 'don't tell: show', is what makes this book such an interesting, easy read; and as we would expect, the illustrations are rich and colourful . . . . I give this book a five-star rating and would recommend it to all scientists and illustrators of science." * The Marine Biologist * "This is a short and copiously illustrated volume, making it and its advice easily and quickly digestible. And its advice is eminently sensible. . . . The fact that The Visual Elements-Design: A Handbook for Communicating Science and Engineering is short, accessibly written and presented, amply illustrated, and, above all, cheap, makes it a valuable addition to the aspiring scientist's bookshelf. And for the rest of us, there is certainly no harm in peeking behind the scientific curtain to be reminded of those same lessons." * Metascience * "The book has two primary agendas; it is both a list of best practices for creating visual components of your research, especially for journals or presentations, and a showcase of the importance of iteration in the design process. The latter is made clear through before-and-after images of designs. I do not think you need to consider yourself artistic to want to improve your figures, posters, or presentations. As many of Frankel's examples come from the sciences, I could see a mathematical biologist, chemist, or physicist utilizing these tips. However, I think people in all areas of mathematics could benefit, from knot theory to game theory to sports analytics to . . . your area of expertise! If you want to challenge your assumptions about what is good design, consider implementing the tips in this book." * Notices of the American Mathematical Society * "In this practical and instructive handbook, Frankel provides principles for how to approach the visual design of graphics to improve scientific communication. . . . Frankel highlights the value of design and leverages case studies from various disciplines to demonstrate techniques for thoughtful and concise visuals. Frankel makes the case for greater consideration of visuals, underscoring that they are often an afterthought yet draw significant attention, before outlining an approach focused on iteration and simplification. This hands-on process is infused with creativity as Frankel advises writing and sketching ideas to find one's voice and clarify style before engaging in subsequent iterative refinement. Full color examples bring richness to the text and demonstrate the iterative process where impact can be gained through subtraction. Science and engineering researchers of all stages looking to improve how they visually compose and refine graphics could benefit from this clear and accessible handbook. The handbook includes chapters focused on design for posters and slides, making it of particular interest to graduate students. Recommended." * Choice * "Science is beautiful. Of course, that's true abstractly, but in this book, Frankel shows how it can be visually beautiful too. She's your skillful friend who will inspire you with the possibilities and then teach you the nuts and bolts to get started creating arresting graphics that tell a clear scientific story. Make sure you have a pencil nearby; your fingers will be itching to start sketching your science." -- Siri Carpenter, cofounder and editor in chief of "The Open Notebook" and editor of "The Craft of Science Writing"