Microeconomics and Behaviour
2nd Edition
Published on 16. July 2016
Book
Paperback/Softback
978-0-07-717408-8 (ISBN)
Description
Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour 2nd Edition establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples.
Distinctive Features
Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.* Why do people not haggle in supermarkets?* Why does it pay to be careful with special offers?
Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:* Why is it good that Uber increases prices in crisis situations?* Why did mobile phone companies pay too much (or too little) for a 3G licence?
Distinctive Features
Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.* Why do people not haggle in supermarkets?* Why does it pay to be careful with special offers?
Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:* Why is it good that Uber increases prices in crisis situations?* Why did mobile phone companies pay too much (or too little) for a 3G licence?
More details
Other editions
New editions
Robert Frank | Edward Cartwright
Microeconomics and Behaviour, 4e
Book
01/2025
4th Edition
McGraw-Hill Education (UK) Ltd
€77.03
Available immediately
Persons
Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.
Edward Cartwright is a Senior Lecturer for Economics at University of Kent.
Edward Cartwright is a Senior Lecturer for Economics at University of Kent.
Content
PART 1: Introduction 1. Thinking Like an Economist 2. Supply and Demand3. Game TheoryPART 2: The Theory of Consumer Behaviour4. Rational Consumer Choice5. Individual and Market Demand6. Applications of Rational Choice and Demand Theories7. Choice under Uncertainty and the Economics of Information 8. Explaining Tastes: The Importance of Altruism and Other Non-Egoistic Behaviour 9. Cognitive Limitations and Consumer BehaviourPART 3: The Theory of the Firm and Market Structure 10. Production 11. Costs 12. Perfect Competition 13. Monopoly 14. Imperfect Competition PART 4: Factor Markets 15. Labour 16. Capital PART 5: Externalities, Public Goods and Welfare 17. General Equilibrium and Market Efficiency 18. Externalities, Property Rights and the Coase Theorem 19. Government