How to Get Your Point across in 30 Seconds or Less
Published on 15. April 1990
Book
Paperback/Softback
128 pages
978-0-671-72752-9 (ISBN)
Description
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!
Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more!
These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more!
These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
More details
Edition
Original ed.
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 211 mm
Width: 137 mm
Thickness: 10 mm
Weight
119 gr
ISBN-13
978-0-671-72752-9 (9780671727529)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors’ agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM, and vice president in charge of production for Cinerama. Mr. Frank died in 2004.
Content
CONTENTS
What This Book Will Do for You
CHAPTER ONE Why 30 Seconds?
CHAPTER TWO Your Objective
CHAPTER THREE Who's Listening?
CHAPTER FOUR The Right Approach
CHAPTER FIVE The Hook
CHAPTER SIX Your Subject
CHAPTER SEVEN Ask for It
CHAPTER EIGHT Paint a Picture
CHAPTER NINE The Spotlight Is on You
CHAPTER TEN One or a Thousand
CHAPTER ELEVEN Any Time, Any Place
CHAPTER TWELVE The Ultimate 30-Second Message