e-Riches 2.0: Next-Generation Strategies for Making Millions Online
Published on 16. June 2009
Book
Hardback
336 pages
978-0-8144-1462-0 (ISBN)
Description
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. Featuring inspiring and instructive success stories, as well as easy-to-implement, step-bystep methods.Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Target group
Professional and scholarly
Dimensions
Height: 93 mm
Width: 63 mm
Thickness: 13 mm
Weight
1 gr
ISBN-13
978-0-8144-1462-0 (9780814414620)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
SCOTT FOX is a successful online entrepreneur, an expert on social media marketing and e-business startup strategies, and the author of Internet Riches and eRiches 2.0. He hosts the popular Click Millionaires Radio podcast and is a weekly contributor to Business Talk Radio Network's nationally syndicated Big Biz Show. He has been featured in publications including The New York Times, The Wall Street Journal, SUCCESS, and Smart Money.
Content
CONTENTS
Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1
PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED
1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15
2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33
PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY
3 Today's Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39
4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63
5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67
6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78
7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85
PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES
8 Online Viral Marketing: Social Media Offers
Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
9 Social Network Marketing Using Facebook, MySpace,
and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146
11 The Viral Marketing Power of Social Bookmarking
and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS
12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192
PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS
14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201
15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209
16 Attracting Customers (and Search Engines) with
Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
17 How "Freemiums" Giveaway Promotions Make Money Online . . . . . . . 238
PART 6 PROFITING FROM ONLINE BROADCASTING
18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247
19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261
20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266
PART 7-BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE
PROGRAM ADVERTISING STRATEGIES
21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273
22 Affiliate Program Advertising: Meet Your
New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288
PART 8 YOUR WINNING ONLINE MARKETING STRATEGY
23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297
24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299
Conclusion: Let's Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305
Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
Introduction: Marketing Your Way to e-Riches . . . . . . . . . . . . . . . . . . . . . . 1
PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED
1 My 9 Commandments for e-Riches Marketing Success . . . . . . . . . . . . . 15
2 Quick Start Guide to Getting Your Business Online . . . . . . . . . . . . . . . . 33
PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY
3 Today's Best E-Mail Publishing Strategies. . . . . . . . . . . . . . . . . . . . . . . .39
4 RSS Feeds: The Revolution Is Being Syndicated . . . . . . . . . . . . . . . . . . 63
5 Feed-Based E-Mail Services Cut Your Production Time in Half . . . . . . . .67
6 Winning E-Mail List Building Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . 78
7 Automatically Make More Money with E-Mail Autoresponders . . . . . . . . . 85
PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES
8 Online Viral Marketing: Social Media Offers
Word of Mouth on Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
9 Social Network Marketing Using Facebook, MySpace,
and LinkedIn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
10 Build Your Own Social Network Customer Community . . . . . . . . . . . . . 146
11 The Viral Marketing Power of Social Bookmarking
and Social News Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS
12 Welcome to the Blogosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
13 Microblogging with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192
PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS
14 The Truth About Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201
15 The Public Relations Opportunity Matrix (PROM) System . . . . . . . . . . .209
16 Attracting Customers (and Search Engines) with
Online Article Syndication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
17 How "Freemiums" Giveaway Promotions Make Money Online . . . . . . . 238
PART 6 PROFITING FROM ONLINE BROADCASTING
18 Customers Love Online Video. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247
19 The New Marketing Power of Free Teleseminars and Webinars. . . . . .261
20 Online Radio and Podcasts: Guest Interviews or Host Your Own . . . . .266
PART 7-BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE
PROGRAM ADVERTISING STRATEGIES
21 Increase Your Sales with Search Engine Keyword Advertising . . . . . . .273
22 Affiliate Program Advertising: Meet Your
New Worldwide Salesforce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288
PART 8 YOUR WINNING ONLINE MARKETING STRATEGY
23 Measuring Your Online Sales Success . . . . . . . . . . . . . . . . . . . . . . . . .297
24 Differentiation Strategies in a Competitive Online Marketplace . . . . . . 299
Conclusion: Let's Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305
Appendix: Recommended Resources and Web Sites. . . . . . . . . . . . . . . . .310
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323