The Art and Science of Business Intelligence Analysis: Volume 2

Part 1 Who needs intelligence: strategic intent and strategic intelligence, Ben Gilad. Part 2: Organizing intelligence activities from offensive analysis to the organization and management of intelligence activities, Ben Gilad; creating the intelligence system that produces analytical intelligence, Jan P. Herring. Part 3 Users and producers: an executive perspective of competitive analysis, Gary Costley; risk, trust and corporate vision - linking business and intelligence and the CEO, Max C. Downham; the CEO and the CI professional - big impact partners, Martha C. Eger; a topology of information needs, Yves-Michel Marti. Part 4 Strategic planning: out-thinking the competition - intelligence for strategic planning, David Harkleroad and Jen Swaka; analysis in business planning and strategy formulation, Timothy Powell; the role of backcasting in competitive strategy, Clement K. Wang and Paul D. Guild; the role of intelligence in strategic planning, Steve Miller. Part 5 Decision support: the cost of ignoring the competition in marketing, Nancy Forbes; integrating Bi into marketing and sales strategy - an approach using simulation modelling, Cynthia Allgaier; an overview of business intelligence analysis for science and technology, W. Brad Ashton.