The Ultimate Assist
The Relationship and Broadcast Strategies of the NBA and Television Networks
Will be published approx. on 28. February 2002
Book
Hardback
280 pages
978-1-57273-407-4 (ISBN)
Description
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
More details
Series
Language
English
Place of publication
Cresskill
United States
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Weight
536 gr
ISBN-13
978-1-57273-407-4 (9781572734074)
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Schweitzer Classification