Advertising
Not-so-simple Basics for Web Designers and Their Clients
Published on 1. January 2000
Book
Paperback/Softback
192 pages
978-1-56496-564-6 (ISBN)
Description
From fundamental content and structure to alternative ways of presenting material, this volume explores branding on the Web. It presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.'
More details
Series
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
Adult education
Illustrations
colour illustrations
Dimensions
Height: 281 mm
Width: 233 mm
Weight
1051 gr
ISBN-13
978-1-56496-564-6 (9781564965646)
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Schweitzer Classification