
Custom Nation
Why Customization Is the Future of Business and How to Profit From It
Benbella Books (Publisher)
Will be published approx. on 15. November 2012
Book
Paperback/Softback
224 pages
978-1-937856-10-6 (ISBN)
Description
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.
The "New York Times" bestseller "Custom Nation "is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.
In "Custom Nation," learn:
- Why customization is key to today's businesses and what does and doesn't work
- How to incorporate customization in new and established businesses to make your products stand out and sell
- What strategies work for the most successful and profitable custom brands
Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, "Custom Nation "reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
More details
Language
English
Place of publication
Dallas
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 208 mm
Width: 139 mm
Thickness: 25 mm
Weight
322 gr
ISBN-13
978-1-937856-10-6 (9781937856106)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Anthony Flynn | Emily Flynn Vencat
Custom Nation
Why Customization Is the Future of Business and How to Profit From It
E-Book
11/2012
Simon + Schuster LLC
€4.94
Available for download
Persons
Anthony Flynn