
Primal Intelligence
Unlock Your Inner Edge Over AI
Angus Fletcher(Author)
Headline Press
Will be published approx. on 27. August 2026
Book
Paperback/Softback
304 pages
978-1-0354-1258-7 (ISBN)
Description
'Primal Intelligence confirms what I have long suspected about Angus Fletcher. He has never had an uninteresting thought' - Malcolm Gladwell, bestselling author of Outliers
Are you worried that AI could replace you?
What if we told you that your brain already has the solution?
In this life-changing book, Professor Angus Fletcher shares a revolutionary neuroscientific approach to unlocking the hidden potential of your intelligence. Fletcher and his team of researchers tested a method of thinking that - whether trained into civilian entrepreneurs, doctors, teachers, athletes, or children as young as eight - helped participants to achieve heightened levels of leadership and innovation, cope better with change, and experience less anger and anxiety. They called it Primal Intelligence.
Now, this training is being made available to you. Blending practical advice with cutting-edge research, Fletcher will show you how to reshape your approach to intuition, imagination, emotion and common sense. Primal Intelligence is the ultimate guide to maximising your efficiency, creativity, adaptability and precision, giving you the tools and edge over AI to thrive in an uncertain world.
Are you worried that AI could replace you?
What if we told you that your brain already has the solution?
In this life-changing book, Professor Angus Fletcher shares a revolutionary neuroscientific approach to unlocking the hidden potential of your intelligence. Fletcher and his team of researchers tested a method of thinking that - whether trained into civilian entrepreneurs, doctors, teachers, athletes, or children as young as eight - helped participants to achieve heightened levels of leadership and innovation, cope better with change, and experience less anger and anxiety. They called it Primal Intelligence.
Now, this training is being made available to you. Blending practical advice with cutting-edge research, Fletcher will show you how to reshape your approach to intuition, imagination, emotion and common sense. Primal Intelligence is the ultimate guide to maximising your efficiency, creativity, adaptability and precision, giving you the tools and edge over AI to thrive in an uncertain world.
Reviews / Votes
Primal Intelligence delivers a fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world. -- Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret and Drive Groundbreaking. -- US Army Primal Intelligence confirms what I have long suspected about Angus Fletcher. He has never had an uninteresting thought -- Malcolm Gladwell, bestselling author of Outliers and Blink Angus is one of the most original thinkers I've come across. His core idea is simple but powerful: in volatile, high-uncertainty environments, intuition and imagination outperform logic and data. AI may be fast, but humans still win at adapting, storytelling, and spotting the exceptions. And what I love most about his work is how deeply interdisciplinary it is. * Big Think * Curious, intriguing, and accessible . . . Fletcher helps us see what we are capable of-and how to sharpen our own innate human smarts. * Wall Street Journal *More details
Language
English
Place of publication
United Kingdom
Publishing group
Headline Publishing Group
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
ISBN-13
978-1-0354-1258-7 (9781035412587)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
08/2025
Headline Press
€14.99
Available for download
Person
Angus Fletcher (PhD, Yale) is Professor of Story Science at Ohio State's Project Narrative, the world's leading academic institute for narrative research. He has dual degrees in neuroscience and Shakespeare. His research has been called 'mind-blowing' by Malcolm Gladwell and 'life-changing' by Brene Brown and has been endorsed by Martin Seligman, Antonio Damasio, and many of the world's other top psychologists, doctors, and neuroscientists. In 2023, he was awarded the Commendation Medal by the US Army for his 'groundbreaking' research with Special Operations into using Story Science to train innovation, leadership, and resilience.