Consumer Behavior
Building Marketing Strategy
Irwin/McGraw-Hill (Publisher)
9th Edition
Published on 1. February 2006
Book
790 pages
978-0-07-253686-7 (ISBN)
More details
Series
Edition
9th ed.
Language
English
Place of publication
United States
Dimensions
Height: 532 mm
Width: 532 mm
Thickness: 645 mm
ISBN-13
978-0-07-253686-7 (9780072536867)
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Schweitzer Classification