
Reading the Popular
John Fiske(Author)
Routledge (Publisher)
Published on 24. August 1989
Book
Paperback/Softback
240 pages
978-0-415-07875-7 (ISBN)
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Description
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 216 mm
Width: 138 mm
Weight
295 gr
ISBN-13
978-0-415-07875-7 (9780415078757)
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Content
Acknowledgements Introduction Understanding Popular Culture Shopping for Pleasure Reading the Beach Video Pleasures Madonna Romancing the Rock Everyday Quizzes Everyday Life News, History and Undisciplined Events Popular News Searing Towers References Index