Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e
3rd Edition
Published on 5. July 2018
Book
Paperback/Softback
372 pages
978-1-108-34825-6 (ISBN)
Description
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook and digital bundle contain exam-style case studies from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback as well as extra case studies, giving students everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and more. The final chapter gives revision tips and advice on writing well-structured responses. Answers to coursebook questions are in the teacher's resource.
More details
Series
Edition
3rd Revised edition
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Primary & secondary/elementary & high school
Edition type
Revised edition
Product notice
Sticker book
Illustrations
Worked examples or Exercises
Dimensions
Height: 277 mm
Width: 225 mm
Thickness: 17 mm
Weight
945 gr
ISBN-13
978-1-108-34825-6 (9781108348256)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.