
This One Time, at Brand Camp
Tom Fishburne(Author)
Lulu.com (Publisher)
Published on 14. August 2008
Book
Paperback/Softback
128 pages
978-1-4357-5967-1 (ISBN)
Description
The second collection (2008) from Tom Fishburne's Brand Camp series. Includes over 100 cheeky marketing cartoons from 2005 to 2008, complete with liner notes on each one, and a forward by Jackie Huba, co-author of "Creating Customer Evangelists."
Brand Camp cartoons cover provocative business issues on marketing, innovation, sustainability, design, and management. First drawn on the backs of Harvard Business School cases as a popular student strip and later emailed to a handful of colleagues at General Mills, Brand Camp has grown by word-of-mouth to reach thousands of marketers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal.
More details
Language
English
Place of publication
Morrisville
United States
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 7 mm
Weight
264 gr
ISBN-13
978-1-4357-5967-1 (9781435759671)
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Schweitzer Classification