Write a Business Plan In No Time
Published on 12. May 2005
Book
Paperback/Softback
264 pages
978-0-7897-3372-6 (ISBN)
Description
How many times have you thought about opening your own business? Is it a bakery to sell your delicious apple pies? Or maybe a financial consulting firm to help people safely invest their money? Or even an indulgent day-spa? The idea is great, but if you're like most would-be entrepreneurs, you know that going from thinking to doing takes more time than you may have. Writing a business plan is the important, and intimidating, first step to starting your own business, and now there is a comprehensive source on the subject that can teach you how to write your plan the fast, simple and easy way. Write a Business Plan In No Time is the working entrepreneurs answer to giving ideas life. Entrepreneur, businessman and author Frank Fiore walks you through writing a business plan step-by-step using easy-to-follow to-do lists. He'll help you determine the type of plan you need, what the various pieces of the plan should be and how to avoid common mistakes while writing your plan. Learn from the included sample business plans that illustrate the best language to use and approach to take depending on the purpose of the plan. You'll also be able to download worksheets, to-do lists and other helpful information from the book's website. With the help of Write a Business Plan In No Time, you will start to make your dream a reality.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 230 mm
Width: 178 mm
Weight
426 gr
ISBN-13
978-0-7897-3372-6 (9780789733726)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Frank Fiore is a business expert and accomplished author of seven e-business books: The 2005 Shopping Directory for Dummies, The Complete Idiot's Guide to Starting an Online Business, eMarketing Strategies, Successful Affiliate Marketing for Merchants, TechTV's Starting an Online Business, How To Succeed in Sales Using Today's Technology, and Dr. Livingston's Online Shopping Safari Guidebook. He has written numerous columns on e-business and has appeared on numerous radio and TV shows discussing e-business and the future of e-commerce. He is an assistant professor at Western International University in Phoenix, Arizona and teaches several ground and online courses on e-business. He lives in Paradise Valley, Arizona with his wife and their Scottish sheepdog.
(c) Copyright Pearson Education. All rights reserved.
(c) Copyright Pearson Education. All rights reserved.
Content
Introduction.
I. GET A PLAN!
1. Business Plan Basics.
What Is a Business Plan?
Getting the Most Benefit from Your Business Plan
Understanding the Three Types of Business Plans
Avoiding Common Business Plan Errors
Summary
2. Understanding the Elements of a Business Plan.
Answering the Essential Questions
Pulling It Together-The Business Plan Elements
Summary
II. WHO AND WHY?
3. Getting Started: Introducing Your Plan and Identifying Your Mission and Goals.
Formatting the Plan
Defining Your Mission Statement and Company Objectives
Write the Plan!
Summary
4. Preparing Your Company Overview.
Identifying Your Company
Identifying Current and Potential Funding Sources
Describing Strategic Alliances
Write the Plan!
Summary
5. Describing Your Product or Service.
Showing What Your Business Sells
Outlining Production Processes
Write the Plan!
Summary
6. Presenting Your Organizational Structure and Management Team.
Describing Your Organizational Structure
Writing Your Description and Creating an Organizational Chart
Write the Plan!
Summary
III. WHERE AND HOW?
7. Describing Your Marketplace.
Doing the Research
Defining Your Market Segment-Targeting the Customer
Analyzing Your Industry, Its Participants, Your Market, and Market Trends
Write the Plan!
Summary
8. Crafting Your Marketing Strategy.
Creating a Marketing Strategy
Acquiring Customers
Retaining Customers
Monetizing Customers
Creating a Public Relations Plan
Describing Your Sales Strategy
Write the Plan!
Summary
9. Listing Your Distribution Channels.
Describing Your Real-World Presence and Distribution Channels
Describing Your Digital Presence and Distribution Channel
Write the Plan!
Summary
10. Describing Your Competition.
Describing the Competitive Environment
Write the Plan!
Summary
11. Describing Your Business Risks.
Listing Your Business Risks
Describing Your Risk Management Strategy
Write the Plan!
Summary
IV. WHEN AND HOW MUCH?
12. Creating Your Implementation Plan.
Detailing the Startup Phase-The Zero Months
Describing the First Year
Outlining the Three to Five Year Plan
Write the Plan!
Summary
13. Writing Your Financial Plan.
Presenting Persuasive Financials
Writing the Pro Forma
Organizing Your Financial Statements
Write the Plan!
Summary
V. THE PITCH.
14. Presenting Your Executive Summary.
Organizing Your Executive Summary
Write the Plan!
Summary
15. Presenting Your Plan.
Creating the Elevator Pitch
Presenting Your Plan to Investors and Management
Summary
VI. HELPFUL REFERENCES.
A. Sample Business Plan.
1. Executive Summary
2. Company Summary
3. Services
4. Market Analysis Summary
5. Strategy and Implementation Summary
6. Management Summary
7. Financial Plan
B. Sample Elements.
Full Pro Forma
Pro Forma Income Statement
Pro Forma Statement of Cash Flow
Balance Sheet
C. References and Resources.
Marketing Websites
Free Marketing E-Newsletters
Financial Information
Business Plans and General Business Information
Technology Solutions
Legal Information
Tax Information
National Association for the Self-Employed
Minority Business Information
Women's Business Information
D. Funding Your Business.
Outlining Your Use of Funds
Describing Funding Sources
Creating an Exit or Payback Strategy
Summary
Index.
I. GET A PLAN!
1. Business Plan Basics.
What Is a Business Plan?
Getting the Most Benefit from Your Business Plan
Understanding the Three Types of Business Plans
Avoiding Common Business Plan Errors
Summary
2. Understanding the Elements of a Business Plan.
Answering the Essential Questions
Pulling It Together-The Business Plan Elements
Summary
II. WHO AND WHY?
3. Getting Started: Introducing Your Plan and Identifying Your Mission and Goals.
Formatting the Plan
Defining Your Mission Statement and Company Objectives
Write the Plan!
Summary
4. Preparing Your Company Overview.
Identifying Your Company
Identifying Current and Potential Funding Sources
Describing Strategic Alliances
Write the Plan!
Summary
5. Describing Your Product or Service.
Showing What Your Business Sells
Outlining Production Processes
Write the Plan!
Summary
6. Presenting Your Organizational Structure and Management Team.
Describing Your Organizational Structure
Writing Your Description and Creating an Organizational Chart
Write the Plan!
Summary
III. WHERE AND HOW?
7. Describing Your Marketplace.
Doing the Research
Defining Your Market Segment-Targeting the Customer
Analyzing Your Industry, Its Participants, Your Market, and Market Trends
Write the Plan!
Summary
8. Crafting Your Marketing Strategy.
Creating a Marketing Strategy
Acquiring Customers
Retaining Customers
Monetizing Customers
Creating a Public Relations Plan
Describing Your Sales Strategy
Write the Plan!
Summary
9. Listing Your Distribution Channels.
Describing Your Real-World Presence and Distribution Channels
Describing Your Digital Presence and Distribution Channel
Write the Plan!
Summary
10. Describing Your Competition.
Describing the Competitive Environment
Write the Plan!
Summary
11. Describing Your Business Risks.
Listing Your Business Risks
Describing Your Risk Management Strategy
Write the Plan!
Summary
IV. WHEN AND HOW MUCH?
12. Creating Your Implementation Plan.
Detailing the Startup Phase-The Zero Months
Describing the First Year
Outlining the Three to Five Year Plan
Write the Plan!
Summary
13. Writing Your Financial Plan.
Presenting Persuasive Financials
Writing the Pro Forma
Organizing Your Financial Statements
Write the Plan!
Summary
V. THE PITCH.
14. Presenting Your Executive Summary.
Organizing Your Executive Summary
Write the Plan!
Summary
15. Presenting Your Plan.
Creating the Elevator Pitch
Presenting Your Plan to Investors and Management
Summary
VI. HELPFUL REFERENCES.
A. Sample Business Plan.
1. Executive Summary
2. Company Summary
3. Services
4. Market Analysis Summary
5. Strategy and Implementation Summary
6. Management Summary
7. Financial Plan
B. Sample Elements.
Full Pro Forma
Pro Forma Income Statement
Pro Forma Statement of Cash Flow
Balance Sheet
C. References and Resources.
Marketing Websites
Free Marketing E-Newsletters
Financial Information
Business Plans and General Business Information
Technology Solutions
Legal Information
Tax Information
National Association for the Self-Employed
Minority Business Information
Women's Business Information
D. Funding Your Business.
Outlining Your Use of Funds
Describing Funding Sources
Creating an Exit or Payback Strategy
Summary
Index.