Imagining Transmedia

Contents
Foreword: What We Mean by “Transmedia” ix
Introduction to Imagining Transmedia 1
I Approaches to Transmedia 
1 Transmedia, Tech, and Culture 15
2 Who, Where, and How: Building Successful Transmedia Campaigns across Industries 41
3 There Is No Such Thing as a Transmedia Text: Transmedia as Practice 73
4 Aunty Santa’s Story and the Making of a Transmedia Artist 93
5 Transmedia Experientialism and Social Cohesion (A Work in Progress) 111
6 UTOPIAN HOTLINE: Transmedia and the Future of Arts Practice 131
II Methods, Techniques, and Teaching Approaches
7 Cultivating Youth’s Hope in STEM through Speculative Design 157
8 Supporting Children’s Creative Storytelling across Media Formats 189
9 Transmedia Shakespeare: Critical Approaches and an Annotated Syllabus 221
10 Teaching Transmedia: An Experiential Approach to the Journalism and Strategic Communication Classroom 253
11 Science Fiction, Simulation, Code: Transmedia and Translation in the Foldit Narrative Project 279
12 Frankenmedia: Using Narrative and Play in Informal Transmedia Learning Environments 309