Clockspeed

Presenting an approach designed to help companies to master and manage their organizational evolution, this book argues that today's businesses have a simple choice - evolution or extinction - and that, unless they not only choose, but understand and predict their own evolution, they will die. Using a Nobel Prize-winning study of the lifecycle of fruit flies, and creating a business double-helix, the author sets out to show how the discipline of genetics harnesses the power of "clockspeed" - a company's or an industry's actual rate of evolution - to do nothing less than predict the future. Offering specific mechanisms to prepare for that future, the book crosses disciplines and draws lessons from a wide spectrum of well-known international companies and industries.