Marketing Communications 2007/08
07/08 Edition
3rd Edition
Published on 27. June 2007
Book
Paperback/Softback
336 pages
978-0-7506-8461-3 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Reviews / Votes
"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIMMore details
Series
Edition
3rd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 216 mm
Width: 280 mm
ISBN-13
978-0-7506-8461-3 (9780750684613)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Chris Fill | Graham Hughes
Marketing Communications 06/07
Book
06/2006
Butterworth-Heinemann
€24.75
Article exhausted; check for reprint
Persons
After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.
Content
Marketing Communications Industry; Marketing Channels; Relationships and Marketing Communications; Communication Strategies and Planning; Media; Evaluating Communications Effectiveness.