100 Logos
A to Z
Published on 9. October 2025
Book
Paperback/Softback
208 pages
978-1-7972-3608-7 (ISBN)
Description
A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda.
Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:
Good Housekeeping
Hyperion
Late July
Paperless Post
Tate's Bake Shop
Tiffany & Co.
and many more
Each logo is paired with a caption exploring the design's influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.
Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:
Good Housekeeping
Hyperion
Late July
Paperless Post
Tate's Bake Shop
Tiffany & Co.
and many more
Each logo is paired with a caption exploring the design's influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.
Reviews / Votes
"This tiny treat features lettering icon Louise Fili's favorite marks from throughout her career, from Ecco Press and Tiffany Co. to more obscure regional clients-where the work truly surprises and delights, perhaps the result of being untethered from boardrooms and committees. You could flip through the book in about 5 or 10 minutes-but you could also look at this collection of ornate logos for hours, given the artistry and attention to scrupulous detail that went into each one." -Fast CompanyMore details
Language
English
Place of publication
San Francisco
United States
Dimensions
Height: 158 mm
Width: 122 mm
Thickness: 17 mm
Weight
265 gr
ISBN-13
978-1-7972-3608-7 (9781797236087)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Louise Fili, a connoisseur of Italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to two thousand book jackets. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliotheque Nationale. A member of the Art Directors Hall of Fame, she has also received the prestigious medals for Lifetime Achievement from the AIGA and the Type Directors Club, as well as the Frederic W. Goudy Award for Excellence in Typography.
She is author of Louise Fili: A Designer's Process, Elegantissima, Grafica della Strada, Graphique de la Rue, Grafica de les Rambles, The Cognoscenti's Guide to Florence, and Italianissimo and co-author (with Steven Heller) of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco Espana, Deco Type, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type, Slab Serif Type, and Vintage Graphic Design.
She is author of Louise Fili: A Designer's Process, Elegantissima, Grafica della Strada, Graphique de la Rue, Grafica de les Rambles, The Cognoscenti's Guide to Florence, and Italianissimo and co-author (with Steven Heller) of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco Espana, Deco Type, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type, Slab Serif Type, and Vintage Graphic Design.