Strategic Marketing Management: Planning and Control
Published on 19. August 1999
Book
Paperback/Softback
200 pages
978-0-7506-4359-7 (ISBN)
Description
This workbook is designed for students studying for the Planning and Control module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Illustrations
Illustrated
Dimensions
Height: 297 mm
Width: 210 mm
Weight
910 gr
ISBN-13
978-0-7506-4359-7 (9780750643597)
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Schweitzer Classification
Other editions
New editions
Book
06/2000
Butterworth-Heinemann
€23.51
Article is exhausted; no reprint
Content
Introduction to planning and control - the management process; assessing corporate capability; environmental analysis; market segmentation, targeting and positioning; formulating the marketing strategy; managing the marketing mix; strategic evaluation and appraisal; strategic implementation and control; the mini case study; the major case study.