Strategic Marketing Management 1997-98
Published in October 1997
Book
Paperback/Softback
256 pages
978-0-7506-3581-3 (ISBN)
Description
Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
glossary
Dimensions
Height: 297 mm
Width: 210 mm
Weight
990 gr
ISBN-13
978-0-7506-3581-3 (9780750635813)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Paul Fifield | Colin Gilligan
Strategic Marketing Management 1996-97
Book
08/1996
Butterworth-Heinemann
€21.07
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