Marketing Strategy
Published on 7. December 1991
Book
Hardback
220 pages
978-0-7506-0151-1 (ISBN)
Description
Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7506-0151-1 (9780750601511)
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Schweitzer Classification
Content
Introduction to the marketing strategic process; the business strategy process; key roles of managing and marketing directors; principal areas of analysis and decisions; developing the business objective and business strategy; the marketing strategy process.