Making Customer Strategy Work
Published on 30. October 1997
Book
Paperback/Softback
192 pages
978-0-7506-3133-4 (ISBN)
Description
A concise guide to ensuring that customer's are at the centre of every organization's plans, strategies and operations.
A concise guide to ensuring that customer's are at the centre of every organization's plans, strategies and operations.
A concise guide to ensuring that customer's are at the centre of every organization's plans, strategies and operations.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
references
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7506-3133-4 (9780750631334)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Content
Is marketing still relevant?; customer strategy; understanding the market; market segmentation; differentiation and positioning; competitor analysis; market orientation; organizational structure and distribution; resources and long term planning; making customer strategy happen; customer strategy for beginners and experts.