International Marketing Strategy 2001-2002
Published on 21. June 2001
Book
Paperback/Softback
240 pages
978-0-7506-5312-1 (ISBN)
Description
This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. Completely revised and updated to fit in with the syllabus, the book is officially endorsed by the CIM and approved by the CIM Chief Examiner. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
More details
Series
Edition
New edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Adult education
Edition type
New edition
Illustrations
references
Dimensions
Height: 210 mm
Width: 297 mm
Weight
620 gr
ISBN-13
978-0-7506-5312-1 (9780750653121)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Steve Carter
International Marketing Strategy 2002-2003
Book
06/2002
Butterworth-Heinemann
€24.80
Article exhausted; check for reprint
Previous edition
Paul Fifield | Keith Lewis
International Marketing Strategy 2000-2001
Book
07/2000
Butterworth-Heinemann
€23.55
Article exhausted; check for reprint
Content
The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and process; operational and implementation issues; evaluation and control methods; the mini-case study.