Health Promotion Programs

List of Figures and Tables xv
Editors xix
The Contributors xxi
SOPHE xxv
Preface xxvii
Acknowledgments xxxiii
Part One: Foundations of Health Promotion Programs 1
Chapter 1 What Are Health Promotion Programs? 3
Carl I. Fertman, Diane D. Allensworth, and M. Elaine Auld
Health, Health Promotion, and Health Promotion Programs 3
Historical Context for Health Promotion 6
Healthy People: A National Public-Private Partnership to Promote Health 10
Impact of the Patient Protection and Affordable Care Act on Health Promotion 12
Health Education and Health Promotion 15
Settings for Health Promotion Programs 16
Stakeholders in Health Promotion Programs 19
Advisory Boards 20
Health Promotion, Health Care, and eHealth 21
Summary 23
For Practice and Discussion 23
Key Terms 24
References 25
Chapter 2 Advancing Equity and Eliminating Health Disparities 29
Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones, and Holly E. Jacobson
Population Groups Experiencing Health Inequities and Disparities 29
Understanding Racial and Ethnic Differences in Health 36
Program Strategies to Achieve Health Equity and Eliminate Health Disparities Among Minorities 37
Engage Minority Groups and Communities Directly in Addressing Health Promotion Issues 38
Summary 46
For Practice and Discussion 47
Key Terms 48
References 48
Chapter 3 Theory in Health Promotion Programs 53
Melissa Grim and Brian Hortz
Theory in Health Promotion Programs 53
Foundational Theories/Models: Intrapersonal Level 55
Foundational Theories/Models: Interpersonal Level 59
Foundational Theories/Models: Population Level 62
Foundational Theories/Models Applied Across the Levels 66
Health Promotion Program Planning Models 67
Using Health Theories and Planning Models 75
Summary 75
For Practice and Discussion 76
Key Terms 77
References 77
Part Two: Planning Health Promotion Programs 83
Chapter 4 Assessing the Needs of Program Participants 85
James H. Price, Joseph A. Dake, and Britney Ward
Defining a Needs Assessment 85
Conducting a Health Needs Assessment 92
Promoting a Needs Assessment 92
Using Primary Data Methods and Tools 93
Using Secondary Data Methods and Tools 99
Reporting and Sharing the Findings 101
Summary 107
For Practice and Discussion 108
Key Terms 109
References 110
Chapter 5 Making Decisions to Create and Support a Program 113
Jiunn-Jye Sheu, W. William Chen, and Huey-Shys Chen
Identifying a Mission Statement, Goals, and Objectives 113
Writing Program Objectives 115
Deciding on Program Interventions 119
Selecting Health Promotion Materials 122
Using Evidence-Based Interventions 124
Developing Effective Policies and Procedures 130
Transitioning to Program Implementation 135
Summary 137
For Practice and Discussion 138
Key Terms 139
References 139
Part Three: Implementing Health Promotion Programs 141
Chapter 6 Implementation Tools, Program Staff, and Budgets 143
Jean M. Breny, Michael C. Fagen, and Kathleen M. Roe
From Program Planning to Action Planning 143
Preparing a Logic Model 145
Using a Gantt Chart to Guide Implementation 149
Additional Implementation Planning Tools 152
Planning for Implementation Challenges 153
Hiring and Managing High-Quality Program Staff 157
Budgeting and Fiscal Management 161
Summary 166
For Practice and Discussion 167
Key Terms 168
References 168
Chapter 7 Advocacy 171
Regina A. Galer-Unti, Kelly Bishop, and Regina McCoy Pulliam
Creating an Advocacy Agenda for a Program 171
Advocacy as a Professional Responsibility 174
Examples of Successful Health Policy Advocacy 175
Becoming Fluent in the Language of Advocacy 176
Forming Alliances and Partnerships for Advocacy 181
Advocacy Methods 183
Advocacy and Technology 189
Summary 189
For Practice and Discussion 190
Key Terms 191
References 191
Chapter 8 Communicating Health Information Effectively 193
Neyal J. Ammary-Risch, Allison Zambon, and Ellen Langhans
Communication in Health Promotion Programs 193
Developing a Communication Plan for a Site 201
Developing and Pretesting Concepts, Messages, and Materials 207
Summary 214
For Practice and Discussion 215
Key Terms 216
References 216
Chapter 9 Where Money Meets Mission: Developing and Increasing Program Funding 219
Carl I. Fertman, Karen A. Spiller, and Angela D. Mickalide
Knowing Program Funding 219
Sources of Program Funding 220
Funding Varies by Program Participants and Setting 224
Writing a Grant Proposal 226
Maintaining Relationships with Funders 232
Fundraising 234
Working with Board Members 237
Summary 239
For Practice and Discussion 239
Key Terms 240
References 240
Part Four: Evaluating and Sustaining Health Promotion Programs 243
Chapter 10 Evaluating Health Promotion Programs 245
Joseph A. Dake and Timothy R. Jordan
Why Evaluate a Health Promotion Program? 245
How Do I Get Started? 246
Evaluation Frameworks 257
Evaluation Design 260
Data Collection and Analysis 263
Evaluation Reports 264
Implementing an Evaluation 266
Summary 270
For Practice and Discussion 271
Key Terms 272
References 272
Chapter 11 Big Data and Health Promotion Programs 275
Carl I. Fertman, Joseph A. Dake, and Margaret Wielinski
What Is Big Data? 275
Data Mining with Health Promotion Big Data 279
Big Data Enhances the Impact and Sustainability of Health Promotion Programs 284
Big Data Challenges 286
Health Information Management and Health Informatics Professionals: Big Data Professional Fields 289
Summary 292
For Practice and Discussion 292
Key Terms 293
References 293
Chapter 12 Leadership for Change and Sustainability 295
Sara L. Cole and David A. Sleet Catalyzing and Mastering Change 295
Engaging Participants and Building Support 298
Collective Impact 302
Networking, Outreach, and Referrals 304
Online Communities 305
Ensuring Competence Through Credentialing 308
Implementation Science to Improve Program Effectiveness 312
Enhancing Program Impact and Sustainability 313
Summary 316
For Practice and Discussion 316
Key Terms 317
References 317
Part Five: Health Promotion Programs in Diverse Settings 323
Chapter 13 Promoting Health in Schools and Universities 325
Diane D. Allensworth, Jim Grizzell, Beth Stevenson, and Marlene K. Tappe
Rationale for Promoting Health in Schools and Universities 325
Evolving Role of Promoting Health in Schools and Universities 328
Current Role of Promoting Health: Preschool Through Postsecondary Schooling and Universities 329
Resources and Tools 338
Challenges 340
Career Opportunities 341
Summary 342
For Practice and Discussion 343
Key Terms 343
References 344
Chapter 14 Patient-Centered Health Promotion Programs in Health Care Organizations 349
Louise Villejo, Cezanne Garcia, and Katherine Crosson
Historical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs 349
Effective Programs in Health Care Organizations 351
Health Promotion Resources 356
Challenges for Programs in Health Care Organizations 361
Career Opportunities 364
Summary 367
For Practice and Discussion 368
Key Terms 369
References 369
Chapter 15 Health Promotion Programs in Workplace Settings 373
Laura Linnan and Anna Grummon
Workplace Health Promotion--A Brief History and Current Trends 373
Leading by Example: Workplace Success Stories 376
The Future of Workplace Health Promotion 378
Career Opportunities inWorkplace Health Promotion 384
Resources and Tools 386
Summary 390
For Practice and Discussion 390
Key Terms 392
References 392
Chapter 16 Promoting Community Health: Local Health Departments and Community Health Organizations 397
Michael T. Hatcher, Diane D. Allensworth, and Frances D. Butterfoss
Brief History of Community Health Organizations 397
Local Health Department Services 400
Community Health Organization Services 403
Resources and Tools 404
Challenges 410
Career Opportunities 412
Summary 415
For Practice and Discussion 416
Key Terms 417
References 417
Glossary 419
Index 445