Marketing Strategy
South-Western (Publisher)
4th Edition
Published on 2. February 2007
Book
Paperback/Softback
717 pages
978-0-324-36272-5 (ISBN)
More details
Edition
4th ed.
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, unspecified
Dimensions
Height: 252 mm
Width: 203 mm
Thickness: 25 mm
Weight
1284 gr
ISBN-13
978-0-324-36272-5 (9780324362725)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Depaul University
College Of Business, Tallahassee, FL, USA