Marketing Strategy
2nd Edition
Published on 26. July 2001
Book
Hardback
384 pages
978-0-03-032103-0 (ISBN)
Description
New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi
More details
Edition
2nd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 253 mm
Width: 202 mm
Thickness: 18 mm
Weight
1000 gr
ISBN-13
978-0-03-032103-0 (9780030321030)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
O. C. Ferrell | etc. | Michael D. Hartline
Marketing Strategy
Book
07/1998
South-Western
€67.03
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