Business
A Changing World
3rd Edition
Book
Paperback/Softback
480 pages
978-0-07-228881-0 (ISBN)
Description
In this text, the authors emphasize the dynamic nature of business and the trends that will change the way business will be conducted in the 21st century. It also features information on technology and the Web, including "Cyberzone" end-of-part Internet features and Cybertrek icons.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Weight
910 gr
ISBN-13
978-0-07-228881-0 (9780072288810)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Business in a changing world: cyberzone - Internet introduction; the dynamics of business and economics; the legal and regulatory environment; business ethics and social responsibility; business in a borderless world. Part 2 Starting and growing a business: options for organizing business; small business, entrepreneurship, and franchising; cyberzone - small business (part ending Internet feature). Part 3 Managing for quality and competitiveness: managerial decision-making; organization, teamwork, and communication; production and operations management; cyberzone - management. Part 4 Creating the human resource advantage: motivating the work force; managing human resources; cyberzone - human resources. Part 5 Marketing: developing relationships - customer-driven marketing; dimensions of marketing strategy - cyberzone: E-Commerce. Part 6 Financing the enterprise: accounting and financial statements; money and the financial system; asset and liability management; cyberzone - finance. appendices: the business plan; personal career plan.