Business Foundations: A Changing World ISE
13th Edition
Will be published approx. on 11. April 2022
Book
Paperback/Softback
1344 pages
978-1-265-04369-8 (ISBN)
Description
The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. The textbook reflects the latest developments in the business world including the effects of COVID-19 on unemployment and supply chain and emerging technologies such as artificial intelligence, blockchain, cryptocurrency, predictive analytics and more. It also has expanded coverage on diversity, equity and inclusion, particularly in the areas of recruiting and hiring. Business Foundations: A Changing World is an unrivaled text and Connect provides a compilation of exciting application-focused content, activities, and examples that guides students through the technology-saturated world of business today.
More details
Edition
13th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
US School Grade: From College Freshman to College Graduate Student
Weight
1030 gr
ISBN-13
978-1-265-04369-8 (9781265043698)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Business in a Changing World
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
3 Business in a Borderless World
Part 2 Starting and Growing a Business
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce
10 Managing Human Resources
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
Part 6 Financing the Enterprise
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets
Bonus Chapters
A The Legal and Regulatory Environment
B Personal Financial Planning
Glossary
Indexes
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk: The Basics of Risk Management
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
3 Business in a Borderless World
Part 2 Starting and Growing a Business
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce
10 Managing Human Resources
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
Part 6 Financing the Enterprise
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets
Bonus Chapters
A The Legal and Regulatory Environment
B Personal Financial Planning
Glossary
Indexes
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk: The Basics of Risk Management