Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package

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--Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.



The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.



Learning Goals

Upon completing this book readers will be able to:



Understand the interaction between global business and culture
Discuss comparative values and cultural differences
Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

020589786X / 9780205897865 Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package

Package consists of

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access

0205835597 / 9780205835591 Cultural Dimension of Global Business, The