
Innovation Masters
History's Best Examples of Business Transformation
Cengage Gale (Publisher)
Published on 15. June 2012
Book
Hardback
414 pages
978-1-4144-9618-4 (ISBN)
Description
Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a productâ s relationship to its customer base), or IBM (which successfully shifted an entire companyâ s strategy from providing products to services) will be highlighted.
More details
Series
Language
English
Place of publication
Farmington Hills, MI
United States
Publishing group
Cengage Learning, Inc
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 279 mm
Width: 216 mm
Thickness: 28 mm
Weight
1202 gr
ISBN-13
978-1-4144-9618-4 (9781414496184)
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Schweitzer Classification