Principles of Retailing
Published on 23. June 2003
Book
Paperback/Softback
394 pages
978-0-7506-4703-8 (ISBN)
Description
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
HND/C, undergraduate and postgraduate students on retail and/or marketing courses.
Illustrations
Illustrated
Dimensions
Height: 248 mm
Width: 189 mm
Weight
726 gr
ISBN-13
978-0-7506-4703-8 (9780750647038)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John Fernie | Suzanne Fernie | Christopher Moore
Principles of Retailing
Book
05/2015
2nd Edition
Routledge
€128.00
Shipment within 10-20 days
Persons
John Fernie is Professor of Retail Marketing and Head of School of Management and Languages at Heriot-Watt University, Scotland. He was previously Professor of Retailing & Logistics and also Director of the Institute for Retail Studies at the University of Stirling. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics and the internationalisation of retail formats. He is editor of the International Journal of Retail & Distribution Management, published by Emerald, and received the prestigious award of Editor of the Year in 1997 in addition to Leading Editor awards in 1994 and 1998 and 2000. He is on the editorial board of the Journal of Product and Brand Management, also published by Emerald. He is an active member of the Institute of Logistics & Transport and the Chartered Institute of Marketing in the UK as well as holding office in the American Collegiate Retail Association. In 2001 he became a member of the Logistics Directors Forum, a group of leading professionals in supply chain management and logistics in the UK
Content
The changing retail environment - What is retailing?; The changing consumer; The changing retail environment; Retail theories and practice; The future of retailing; Managing retail change - Fundamentals of retail organization and management; Managing change; Managing people; Managing the supply chain - Retail marketing; Buying logistics; Retail buying; Managing retail operations - Customer service; Retail selling; Merchandising and display; retail security; Organizational communication.