Essential Economics
A Guide for Business Students
Published on 15. November 2001
Book
Paperback/Softback
288 pages
978-0-333-96297-8 (ISBN)
Description
This text is specifically aimed at non-specialist students who have to take a compulsory module in economics as part of their undergraduate foundation year.
Containing numerous illustrations and examples, the book explains in plain English all the key economic ideas from the market mechanism to monetary theory and the balance of payments. This will enable the student to rapidly revise the main topic areas in preparation for exam time. Also containing self-test questions at the end of the each chapter with answers provided at the back of the book, this will enable students to assess their understanding during non-contact hours without supervision.
Containing numerous illustrations and examples, the book explains in plain English all the key economic ideas from the market mechanism to monetary theory and the balance of payments. This will enable the student to rapidly revise the main topic areas in preparation for exam time. Also containing self-test questions at the end of the each chapter with answers provided at the back of the book, this will enable students to assess their understanding during non-contact hours without supervision.
Reviews / Votes
'...a concise and lucid account of the main concepts in economics. Mathematical applications are kept to a minimum and the book will appeal to those whose knowledge of maths is elementary.' - Roy Murphy, Bolton Institute 'There is a real problem with first year texts in economics: despite the move to semesters and modules which often mean that students study more subjects, the weight and scale of economics texts continues to increase. Ferguson is at introductory undergraduate level suited to the growing number of courses that want a background in economics for non-specialists.' - Ross MacKay, University College of North Wales, Bangor 'The strength of this text lies in its writing style and student friendliness. It is concise, the examples are clear and the case studies are useful. The variety of questions at the end of each chapter is extensive and aids comprehension for students which is important.' - Michael McCann, University of DerbyMore details
Edition
2001
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 24.6 cm
Width: 18.9 cm
Weight
575 gr
ISBN-13
978-0-333-96297-8 (9780333962978)
DOI
10.1007/978-1-4039-0726-4
Schweitzer Classification
Person
KEN FERGUSON has wide experience in teaching economics, business studies and finance in higher education, further education and schools. Most recently he taught non-specialist first year undergraduates at Roehampton Institute in London.
Content
MICROECONOMICS.- An Introduction.- Consumer Theory.- Demand and Supply.- Elasticity.- Production.- Theory of the Firm I.- Theory of the Firm II.- Theory of the Firm III.- MACROECONOMICS.- The Circular Flow of Income.- Aggregate Demand I.- Aggregate Demand II.- Money and Banking.- Unemployment.- Inflation.- International Trade.- Answers to Questions.