The Winner's Brain
8 Strategies Great Minds Use to Achieve Success
Published on 22. March 2011
Book
Paperback/Softback
240 pages
978-0-7382-1469-6 (ISBN)
Description
What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain , Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement- identifying eight essential "win factors"- and why the key to success really is all in your head. The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole (TM) inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.
Reviews / Votes
An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11) WomanAroundTown.com, 3/29/11 "The writers demonstrate how we can change our neurocircuitry to take charge of our fate." Spirituality & Practice "Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable." Newsday, 4/26/11 "A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips." Midwest Book Review, May 2011 "A highly recommended read for anyone who wants to put positive thinking to good business." Hearpreneur.com, 6/14/11 "Interesting anecdotes and exercises...The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful."More details
Language
English
Place of publication
United States
Publishing group
Hachette Books
Product notice
Paperback (UK-trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 14 mm
Weight
396 gr
ISBN-13
978-0-7382-1469-6 (9780738214696)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jeff Brown, PSYD, ABPP, is a cognitive behavioural psychologist at Harvard Medical School. He lives in Boston. Mark Fenske, Ph.D., is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.